EA states that its FIFA Ultimate Team Preview Packs

For EA the mobile games segment, they make up for FIFA 22 Coins more than a 10% of its total revenue.EA made billions to acquire Glu Mobile, UK-based Codemasters and Playdemic Ltd, to bulk its gaming collection for mobile by adding more gaming titles.Consumer gaming hardware, content and accessories within the United States alone jumped to an unprecedented $56.9 billion in 2020, according data from the research firm NPD.

"They use this cash flow to future-proof themselves by acquiring IP and skills and by establishing a foothold in new categories," Joost Van Dreunen who is a lecturer in gaming business at New York University, said.Acquiring studios with strong mobile brands will allow EA to gain the experience and profit from the established player base at the same as acquiring the expertise.

EA states that its FIFA Ultimate Team Preview Packs have significantly increased sales.EA Chairman Andrew Wilson has said that the preview packs that are new within FIFA 21's Ultimate Team mode have been "well appreciated by the community" as well as boosted sales.

As reported in PC Gamer, during an investor call on August 4, Wilson said that Preview Packs resulted in "an increase in engagement" in addition to "a greater rate of conversion of customers who spent."

"It was dipping towards the close of the season, therefore some of the data needs to be considered in this perspective, however, the team is committed for a continued push to improve and around the offers and the programs that we design to buy FUT 22 Coins our players. We believe we'll be able to grow that business in the future," he added.